About Me

Learn with someone who's been there.

I have spent the last 20 years in Sales and Marketing roles across the UK and Australia, from the trenches through to Senior Management positions.

Since graduating from Curtin University of Technology (Bachelor of Commerce; Bachelor of Arts) I have sold a wide range of products and services including ERP platforms, Property Management Systems, Business Process Management solutions, I.T Managed services right through to Sheds and the Great British Heritage Pass.

I have primarily started from scratch and built out the systems and processes to provide a sustainable platform for each business to continue operating. This included CRM systems, standardised documents, sales planning and reporting, website content management systems and digital marketing campaigns.

My greatest strength is looking at whole sales and marketing piece, scoping the end-to-end process and identifying both the quick and long-term wins to generate more sales with equal or less work effort from the existing team.

My Approach

1. Take Time to Teach

Both my coaching and practical projects require the team to understand why we are making changes. That understanding is critical to ensure that the team and business continue to grow long after my services have been rendered. Part of this process is the art of being curious as well as teaching each team member have they can leverage their own unique sales strengths.

2. No cookie cutter experiences

Each business has its own uniqueness in how it operates and its vital that both the internal team and prospective customers understand that. We help that uniqueness flourish both as a business as well as in each team member (as we know each salesperson has their own way of selling too). 

3. Challenge the Thinking

Sales messages, product offerings, Marketing channels etc all need constant and permanent review to ensure we are optimising our efforts. In today’s operating environment, it has never been more important for a CEO / Founder to have their thinking challenged from an outsiders perspective.

4. Feedback and Reporting

Setting the right targets, creating a sales plan and executing that plan are critical. BUT its also equally important to stop and share the relevant feedback to the business and team to ensure we all understand what we have done well and what we can do better. Setting up the appropriate reporting measures and KPI’s is part of this process.

5. Keep the team fresh and focused

Sales can be a slog, especially after a bad day, a bad month or even a bad conversation. I share 20 years worth of experience on how to keep the team fresh and focused from one selling cycle to the next. This goes a long way to making sure we retain our best salespeople in our business.

6. I.G.I.S.

This stands for I.Give.A.Shit. I vest myself in all of my customers to achieve our goals. This might mean a random phone call in the middle of the night when you are feeling anxious about an upcoming Board presentation, Exhibition or challenging time in your business life. We know it can lonely at the top, which is why every CEO and Founder needs a safe haven to talk through their anxieties and problems in confidence.